Guides
What we know, written down.
Two shelves. One on automating a business: why, how it is built, what people actually automate. One on how a business shows up to a customer online: the footprint, the failures, and how AI search chooses. Each guide ends with the questions people ask, answered.
Automation
- 7 min
Why automate a business, and what changes when you do
Automation is worth it when the same job is done the same way, more than once a week, by someone who could be doing something else. Here is what actually changes, what doesn't, and how to tell which jobs qualify.
- 8 min
How an automated business is built: from the first email to the first run
The process we use for every automation we build and run on ExecBot, including our own. Five steps, each with a check you can see, and a first month where nothing leaves without you reading it.
- 6 min
What businesses actually automate: four kinds of work, with real examples
Not a list of things that could be automated in theory. Four kinds of work ExecBot runs today, what each one reads, what it produces, and the venture it runs for.
Cold Audit
- 8 min
Your digital footprint: what a customer sees before they choose you
Before anyone walks in, calls or books, they look. What they find in those few minutes is your digital footprint, and it is made of eight things you can check yourself. This guide walks through them in the order a customer meets them.
- 7 min
Why businesses lose the customer online: the failures we see most, and the fix for each
Across the audits we run, the same checks fail again and again. Each one is small, each one is fixable in a day, and each one is quietly sending customers to the business next door.
- 7 min
How AI search decides who to recommend, and what to put on your site so it's you
When someone asks an assistant for the best place nearby, the answer comes from what the assistant could read. This guide covers what it reads, what it ignores, and the six things a page needs so that the name it gives is yours.