1. A live site that runs itself
What it is. A data-driven site or portal where the content is kept current by automation rather than by someone editing pages.
What it reads. Official sources on a schedule: agency pages, published documents, listings.
What it produces. Clean, versioned records served on the site, and features that use them: a visitor describes their business and the results re-rank.
Running today. A grant-matching portal for Malaysian businesses. Schemes are pulled from official sources, kept in versions, checked by a person before they go live, and matched to a business by its sector, size and state.
2. Data pulled in and kept current
What it is. The pipeline behind the site above, on its own: anything that changes out in the world and that your business needs a current copy of.
What it reads. Web pages, PDFs, listings, your own documents.
What it produces. Records with a version and a date, so you can see what changed and when, and a person's approval before the new version is used.
Running today. The same portal's catalogue. Each new version of the grant data replaces the last only after review.
3. The report that writes itself
What it is. A recurring report that a crew researches, verifies, scores and writes, then files and sends.
What it reads. Public web sources, your own earlier reports (so the series has memory), and any files you keep.
What it produces. A document in your records and an email to you, every week, with last week's ledger carried forward.
Running today. A weekly market radar run by the finance crew: seven phases every Monday at 06:00, from recalling last week's ledger to the send.
4. Customer conversations, answered any hour
What it is. An enquiry handled from arrival to hand-off: read, checked against your records, answered, and passed to a person for anything with money in it.
What it reads. The incoming message and the documents you keep: availability, prices, house rules.
What it produces. A reply to the guest within minutes, and a note to the team with what needs confirming.
In testing. An apartment business in Aqaba. The label on our Ventures list will change to Live when it is answering real guests.
The fifth kind: the audit
The Cold Audit on this site is also an automation: an order comes in, a crew scans the business, asks the owner a few questions, writes two documents and sends them. It is the one automation you can buy without a conversation, and the one we run most often.
What they have in common
- A readable source. Every one of these starts from something a machine can open.
- A fixed shape of output. A record, a report, a reply.
- A rule a person can state, and a person who reads the output until the rule has proven itself.
- A log. Every run, every action, every send.
If your job has those four things, it is a candidate. If it is missing one, that is the first thing to fix.