Deep Audit — indoor golf and social venue, Amman
The finding in one paragraph. The venue's Phase 1 competitive frame was wrong. It is not a golf-equipment retailer: its pricing is party math, not sports math, and its real competition is the group evening out.
Top 5 findings across the four phases
| # | Finding | Phase | Evidence |
|---|---|---|---|
| 1 | Latent search demand already exists, unclaimed | Audit | measured |
| 2 | Category is competitive socializing, not golf | Strategy | inferred |
| 3 | Trigger is proof-in-feed → WhatsApp forward | Strategy | inferred |
| 4 | GA4 unusable; every paid channel is gated | Audit / Growth | measured |
| 5 | Nav 404s + cross-domain sitemap + canonical split | Audit | measured |
Priority actions — first 8 weeks
Fix GA4 tagging and install the Meta Pixel with CAPI. Nothing paid runs until this is green.